More than 300 SM Bears of Joy were Given to Brgy San Rafael and Kalipi kids

SM City San Pablo just made a delivery of 331 bears to Kalipi Foundation under DSWD headed by Inda Pamilar and Pastor Rico of DCG FM 107.1. and to Brgy San Rafael Day Care Center.The bears are gifts from customers who joined in the mall’s Bears of Joy campaign by purchasing a pair of bears, one to keep and the other to gift to a charity.


Kids happily showed their bears of Joy with Marketing Officer Enrico Bautista , Asst Mall Manager Edessa Sibug and Marketing Manager Roselle Ayala

Kalipi Foundation is supported by DSWD that provide sustainable livelihood for women . Their works for the causes of empowering mothers, providing for the homeless, malnourished and out-of-school kids and giving better chances to poor families.The foundation provides safe shelter, food, health, counseling and education.

For the turnover, a team of SM led by Mall Manager GT Exconde brought the bears over to Pastor Rico with almost 200 kids waiting. The volunteers also played with the kids who were all eager to get a bear. SM City San Pablo thanks all its shoppers who participated in this campaign.



Brgy San Rafael officials headed by Chairman Ed dela Cruz with Mall Maanger GT Exconde and SM Admin Officers Eric Bautista and Hiyasmin Malamog.

Bears of Joy is one of the many SM Cares program of SM Supermalls and SM city San Pablo is very fortunate to be part of the community that celebrates giving and sharing. (NWR)






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