SM China Bags 2 CCFA Golden Lily Awards


  • SM garnered two awards at 2016 China Chain Store & Franchise Association (CCFA) Golden Lily Award Ceremony held on July 7th in Beijing, China. Xiamen SM Lifestyle Center was cited as one of the eight “2016 CCFA Retailers’ Favorite Regional Shopping Centers,” and Allan Brosas, Assistant Vice President of SM China Operations, was recognized as one of the eleven “2016 CCFA Excellent Shopping Center Executives.”

    The 2016 CCFA Golden Lily Awards for Retailers’ Favorite Regional Shopping Centers recognizes regional landmark malls with industrial-leading techniques and outstanding market performance. Xiamen SM Lifestyle Center’s recognition was awarded for its outstanding achievements in management, services, design, innovation and marketing.

    The “CCFA Shopping Center Golden Lily Awards” selection was initiated for shopping centers and chain stores in 2011 on the principle of openness, fairness and impartiality. In the last five years, the awarded shopping centers, retail stores, and executives have been highly recognized by the industry and the public. It has become a benchmark for the development and partnership of shopping centers and retail stores, as well as an endorsement for talent development and motivation.

    CCFA is the official representative of retailing and franchise industry in China. Currently, there are more than 1,000 enterprise members with over 300,000 outlets, including domestic and foreign-invested retailers, franchisers, suppliers, and relevant organizations.


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