SM City San Pablo’s Magical Christmas Parade


As we all know , Christmas here in the our country is unlike any other thus the phrase “ iba nag Pasko sa Pinas”, the Christmas spirit here is not only vibrant but also so much alive. For most Filipinos, Christmas Season is the perfect time to bond with friends and families that is why SM Supermalls featured holiday themed events for everyone visiting the mall to enjoy.

SM City San Pablo held a grand magical Christmas parade last December 17th, which brought an enchanting experience for both kids and kids at heart. Everyone was invited to watch the parade that is said to be one of the biggest, brightest and most magical parade here in San Pablo. It was indeed an awesome and unforgettable Christmas experience. (You can check the photos on SM City San Pablo’s Instagram and Facebook page)

This season is also bringing smiles to as many people as possible, spreading cheers and gifts can be made more meaningful with SM Bears of Joy. SM Cares, the corporate social responsibility arm of SM Prime, gives a chance those less fortunate to receive their own special gifts with the “Bears of Joy” project. With just a simple purchase of a stuffed bear worth Php 200 at any SM branch, SM Cares will give one to the children of their chosen beneficiary, giving them a chance to feel that warmth of the season with just a small gesture. This year’s chosen beneficiaries are Pag ibig at Pagasa, daycare kids in San Rafael and the kids staying in the Feliciday Sy hospital wing in San Pablo General Hospital.

So what are you waiting for? Give love thru SM Bears of Joy!



SM Supermalls Launches “Download and Save”

M Supermalls makes shopping more fun and rewarding this Yuletide season as it launches “Download and Save”, a new feature in the SM Supermalls mobile app that gifts shoppers with exclusive coupons, free items, and exciting discounts from various establishments in SM malls.


A first in the country’s shopping mall industry, “Download and Save” is designed with a unique geo-targeted couponing capability that makes it easier and more convenient for shoppers to enjoy perks and freebies. Mobile app users are notified if they are entitled with coupons that can be claimed at SM mall near them.


Joining is easy! Here’s how:


Step 1: Download the SM Supermalls app for free on Google Play or the Apple App Store.


Step 2: Get notified of coupons from the nearby SM mall. Make sure your location setting is turned on!


Step 3: Go to the third bottom tab of the app to see the complete list of coupons. Browse through them or search by SM Mall. Lastly, tap to know how to redeem them.


What’s even more exciting is SM Supermalls teams up with Krispy Kreme once more to give away a box of 3 Krispy Kreme Original Glazed Doughnuts or one Original Glazed Doughnut and a medium signature coffee or Latte pairing to SM Supermalls mobile app users starting December 13, 2016!


Krispy Kreme goodies await you! Download the app now!


The SM Supermalls Mobile App is free on Google Play Store and Apple App Store. To keep up to date on what’s new, visit SM Supermalls website or follow them on Facebook, Twitter, Instagram, Viber Public Chat, and Snapchat. #EverythingsHereAtSM





‘Tis that time of year when kids are making their Christmas wish list, and there’s no other way to play Santa in a big way with Top Toys from Toy Kingdom, the amazing toy superstore.

There are the gift sets from well- loved brands – Barbie, My Little Pony, Powerpuff Girls, and Shopkins – that will bring a big smile to little girls; as well as techie stuff like virtual reality glasses that will transport kids of all ages to another world.

Toys inspired by blockbuster movies – Star Wars Rogue One, Transformers, Power Rangers, and Cars will top any young boy’s list; as will remote control cars and helicopters.

Have fun playing Santa as you complete the list of Top Toys available at all Toy Kingdom Express outlets in SM Stores and Toy Kingdom Stores in most SM Supermalls. Also visit; ToyKingdomPH at Facebook, Twitter and Instagram.






SM’s iconic brand, Parisian recently unveiled its holiday collection at the Hottest Fair event at the SMX Convention center with brand ambassador Nadine Lustre leading the way with stunning shoes and bags that redefine holiday cheer and chic.

This is the time of year, after all when a girl’s schedule is packed requiring you to dress to impress in office parties, get-together with family, and meeting up with old friends, you’ll need quite a few show stopping outfits with equally stunning pairs of shoes.

Parisian has a pair for every event in your holiday social calendar. There are strappy and laced-up heels for those lunch dates or even party nights; pumps and pointed flats with pompom accents for lunch dates; boots and loafers with a lot of attitude for weekend getaways.

Whether you’re on your way to the boardroom or to a weekend brunch, Parisian Bags also takes style level a notch higher with fringe accents on flap bags, floral patches on handbags and stud details on backpacks. Parisian’s elegant clutches are also perfect for fancy night out.

Parisian’s Holiday collection is available at all SM Stores and Simply Shoes branches nationwide.