The past year, 2016, was a year of sharing for The SM Store and SM Foundation as they launched three corporate social responsibility projects to help the less fortunate. The projects – Donate-A-Book, Gamot Para Sa Kapwa and Share-A-Toy – gave customers the opportunity to make a difference by donating school supplies, hygiene kits, and toys. These were in turn donated to schools, orphanages, hospitals, and day care centers around the country.

These heartwarming projects made a lot of children smile.  For the Donate-A-Book project, over 5,000 backpacks filled with school supplies were turned over to Tanza Elementary School and to Llano Elementary School.

Gamot Para Sa Kapwa, on the other hand, gave away Sure Aid Hygiene Kits to students of different elementary schools here in Metro Manila and provinces, as well as to DWSD.  These included the D. Tuazon Elementary School in Quezon City, Osorio Elementary School in Trese Martires, Cavite, Tungkong Mangga Elemantary School in Bulacan, Tayud Elementary School in Cebu and Mambuaya Elementary School in CDO.

Share-A-Toy project shared joys with children as 88,203 toys were distributed to different hospitals, day care centers, and schools nationwide. Among these were the PCMC Hospital and Yakap Day Care Center in Quezon City, Almanza Uno Elem. School in Las Pinas, Carmen Elementary School in Rosales Pangasinan, Lias Elem. School in Pampanga, Bakod Bayan Elem. Scoll in Cabanatuan, Dalahican Elem. School in Lucena, Wawa Elem. School in Batangas, Jugan Elem. School in Cebu, Tugbok National High School in Davao and GSC SPED Integrated School in GenSan to name a few.

The SM Store and SM Foundation will continue their CSR projects in 2017, beginning with Share Your Extras.






As Chinese New Year approaches, SM and Toy Kingdom celebrate the festivities with plush toys with the Rooster Child in mind.

The Rooster child is a self-starter, self-disciplined, and not shy about expressing his opinions.  An optimistic dreamer, he hatches big plans and sets into motion a precise and meticulous plan to realize them.

Rooster kids possess many fine talents, and are often focused students and fast learners with a natural industry and regimentation that will outfit them well for academic pursuits. They genuinely enjoy learning and will approach his studies with zest and alertness.

The Rooster loves basking in the spotlight and is gifted at self- expression. Dauntless and chivalrous, he conceives of himself as a latter day knit with noble ideals and a shining purpose.  With his boundless energy, unsinkable optimism, and healthy self-regard, he is capable of reaching for the stars. The late astronaut and former Senator John Glenn is just an example of hos Rooster focus and self-discipline can take them – to the moon!

For kids and kids at heart, SM ACCESSORIES KIDS has a collection of cute, lovable, and huggable rooster plush toys and novelty that will make playtime lots of fun. These are available at the SM Accessories Kids – department of all SM Stores.


Toy Kingdom, on the other hand, has amazing rooster toys to bring lots of good luck. There are cuddly plush roosters in playful colors and fun sizes that kids and even adults would love to hug, play and have a good night sleep with.

These Year of the Rooster inspired collectibles are available at Toy Kingdom Express outlets in the SM Stores and Toy Kingdom Stores in most SM Supermalls. Say Kung Hei Fat Choi! Also visit http://www.toykingdom.ph; ToyKingdomPH on Facebook, Twitter and Instagram

SM City San Pablo joins the 22nd San Pablo Coco Festival

Philippine festivals are unlike any other, it’s a combination of nostalgia and excitement  that makes you want to stay and be part of the festivities. It is also a way to show gratitude to a town’s patron for a bountiful harvest.  Here in our beautiful city, we have been celebrating the coconut festival for 22 years now and its just keeps on getting bigger and better year after year.

SM City San Pablo have been an avid supporter of the festival- making the mall  the venue of choice for the pre pageant and coronation for the Munting Lakan and Mutya and the much awaited Talent Search Cocostar. The mall atrium for almost one week long is packed with enthusiasts  and  SM make sure to still provide a wonderful mall experience.Pre pageant for the Miss Gay and Lakan and Mutya are also held in the mall. The 4th CocoArt Contest was also held in the mall as students from various levels competed in painting coconut shells.

The City Tourism headed by Ms. Donna Briñas also initiated in reviving the “Art of Coconut leaf folding” by inviting Ms. Nicanora Hernandez of NCCA. It was a real treat for the shoppers as they had a free workshop on how to make beautiful art out of coconut leaves.

Cocofest  are known for their lively Mardigras  and colorful float parade held in the city plaza. SM City San Pablo, for this year, is the special attraction in the float parade. After becoming a Hall of Fame winner in 2016 – SM City San Pablo showcased a colorful under the sea themed float in support to this year’s theme “Cocofestival sa Makabagong Panahon, Inspirasyon ng susunod na Henerasyon”  hoping that the next generation will appreciate the enchanting beauty of the city of seven lakes

The town of San Pablo, Laguna is a very cultural and historical city. SM City San Pablo supports Mayor Amben Amante in promoting the Coconut Festival.



San Pableña won a 100,000 worth of Shopping Spree from SM and Mastercard

Winner with MCF.jpg

Lucky Shopper just started her year with a  big smile and an unforgetabble shopping spree  as one resident from San Pablo City  won from the promo courtesy of the SM Store and Mastercard. According to the Marketing of the SM Store San Pablo Branch Manager  Ms. Maricel Florido, during the last quarter of 2016, SM and MasterCard introduced a promotion where every P3,000 purchase made by MasterCard holders earns  one electronic raffle ticket for the shopping spree.


Last January 4, a national draw was done, with one winner for every branch in the country were proclaim.“I was really surprise that I won that promo , I really love to shop and I am very thankful to SM and Mastercard. Shopping is SM is something that I love and will continue to do so..”Ms Pesigan shared during her interview. . BIG surprises welcome the 57 lucky winners of the #SMShoppingSpree promotion last January 11.

The #SMShoppingSpree promotion is one of the many exciting promotions of the SM Store. Watch out for The SM Store’s more exciting promos for shoppers in 2017

SM Bears of Joy made the 2016 Holidays Unforgettable in San Pablo

Not everyone is lucky enough to buy new toys this Christmas, some other families have other priorities like meal on the table or medicines or saving up for unpaid bills. But with SM Cares’ campaign “the SM Bears of Joy” with just a simple gesture of purchasing an SM Toy bear worth Php 200.00, at any SM Branch, you are already sure that you are making one kid smile this Christmas.


For 2016, SM City San Pablo alone raised 465 toy bears with the kids from the Pediatric ward of the Felicydad Sy, Laguna Provincial Hospital, DSWD Daycare  students of Brgy San Rafael and kids from Pagibig at Pag asa as beneficiaries. All the toy bears were distributed last Decemeber 31 ,2016.


The good thing about this bears is aside from they are really cuddly and cute is they have a name tag – these name tags give that kind of caring feeling that somehow the recipient is remembered specially this season of giving. SM City San Pablo is thankful that the campaign has raised awareness in the community and sense of family.


To all shoppers of SM City San Pablo who extended effort and participated at the SM Christmas Bears of Joy Project, thank you for sharing your blessings.  (NWR)