SM Bears of Joy made the 2016 Holidays Unforgettable in San Pablo

Not everyone is lucky enough to buy new toys this Christmas, some other families have other priorities like meal on the table or medicines or saving up for unpaid bills. But with SM Cares’ campaign “the SM Bears of Joy” with just a simple gesture of purchasing an SM Toy bear worth Php 200.00, at any SM Branch, you are already sure that you are making one kid smile this Christmas.


For 2016, SM City San Pablo alone raised 465 toy bears with the kids from the Pediatric ward of the Felicydad Sy, Laguna Provincial Hospital, DSWD Daycare  students of Brgy San Rafael and kids from Pagibig at Pag asa as beneficiaries. All the toy bears were distributed last Decemeber 31 ,2016.


The good thing about this bears is aside from they are really cuddly and cute is they have a name tag – these name tags give that kind of caring feeling that somehow the recipient is remembered specially this season of giving. SM City San Pablo is thankful that the campaign has raised awareness in the community and sense of family.


To all shoppers of SM City San Pablo who extended effort and participated at the SM Christmas Bears of Joy Project, thank you for sharing your blessings.  (NWR)




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