Kids Watch For Free At SM Cinema!


You heard it right! So what are you waiting for, visit your nearest SM Cinema for that much needed family time #everythingishere #aweSMat60.  For SM Cinema San Pablo  inquiries you can call 0495210008.


Dad’s day in SM San Pablo!


Father’s Day happens every year and SM City San Pablo has stepped up the game by showcasing big bikes to show love and appreciation to all the hardworking dads out there. Keep the Fun Dad-ventures coming and celebrate bonding like no other , have it dad’s way with everything he loves at #DADSDAYATSM2018.  Let’s celebrate Father’s day in SM City San Pablo!


SM San Pablo celebrates 120th Philippine Independence Day


This year, all 70 SM Supermalls nationwide simultaneously observed the country’s 120th Independence Day last Tuesday by simultaneously conducting a flag raising ceremony with representatives from local government units, Boy Scouts of the Philippines, the academe and the private sector joining the SM teams during the ceremony.

Here in SM City San Pablo- City Councilors  Karla Adajar graced the event while school partners like the  Canossa College Oyayi Choir, St Therese Montessori and San Pablo Central School Rondalia  showcased their talents highlighted by the singing of the Philippine national anthem.SM Affliates and mall tenants also supported the event.  SM assistant mall manager Dan Belen delivered a timely speech on how freedom plays an important role in the lives of the Filipinos and SM is one with the country in pushing for a healthy and competitive economy.

For many years, SM Supermalls has been engaging customers in Independence Day celebrations in recognition of its significant role and contribution to every community where an SM mall operates. The country’s largest shopping mall operator serves millions of customers daily, giving the company a great opportunity to push this event’s objective forward.

As part of the celebration, SM San Pablo also showcased Liliw’s local products in the mall atrium and  June themed bridal fashion show from Nagcarlan was also held that week. For more updates on the latest events and promos you can check SM City San Pablo Instagram and facebook page.

SM Malls in Laguna lend a hand for Brigada Eskwela 2018

South 3_SMPB_ MM-Evelyn A Verzola and AMM-Daniel A Belen repainting school fixture (4)

SM CARES together with all SM Supermalls participated in the nationwide Annual Brigada Eskwela. SM City San Pablo and SM City Calamba joined with the theme, “Pagkakaisa Para sa Handa, Ligtas at Matatag na Paaralan Tungo sa Magandang Kinabukasan.”. About 150 volunteers from the  two malls have helped repaint, repaired and cleaned the school facilities of Sta Monica Elementary school in San Pablo City and  Palingon Elementary School in Calamba in Laguna last Saturday May 26.2018.

This community outreach programs give us a picture of people from different sectors of society repainting walls and blackboards, cleaning classrooms, or repairing fences and school facilities that symbolizes the spirit of “bayanihan” ensuring that these public schools are ready for this year’s school opening.


KC Tiqui, PR Officer of SM City Calamba said “The efforts done were part SM’s commitment to be a strong partner of the community”.  This statement was also emphasized by Ms. Niña Wong, PR Manager of SM City San Pablo by mentioning that all the employees present that day really set aside of their personal time  in spirit of volunteerism.


SM’s team of volunteers included the Operations, Human Resources, Customer Relations, Engineering, and Food, Accounting and Public Relations Department and its affiliated agencies.
SM Malls volunteerism program encourages community service among its employees to support SM Cares programs. SM Cares, a division of SM Foundation, to work together with communities and organizations that promote positive change. Its programs focus on people and the community, environmental sustainability, disaster resilience and green campaigns.



Cheers to 60 #AweSM years with SM


SM San Pablo joins the fun as SM Supermalls launch its 60th year anniversary celebration. The event started with Mall Manager Eve Verzola sharing SM’s humble beginnings up to the present where SM is now regarded as the leading  mall developer and provider of memorable shopping experience to every Filipinos.  The highlight of the program is the flash mob dance by the SM frontliners, mall guards, admin employees to the tune of SM jingle ” we got it all for you” It’s AweSM at SM! (CTTO photo by Marvin Guerra)

SM San Pablo joins Brigada Eskwela 2018

The Department of Education (DepEd) will once again conduct the 2018 Brigada Eskwela from May 28 to June 2, 2018 with the theme Pagkakaisa Para sa Handa, Ligtas at Matatag na Paaralan Tungo sa Magandang Kinabukasan. The Brigada Eskwela is the National Schools Maintenance Week, that aims to brings together all education stakeholders to participate and contribute their time, effort, and resources to prepare public school facilities for the opening of the school year in June.

SM City San Pablo will be adopting Sta Monica Public Elementary School for this year’s brigada eskwela 2018. Around 5 years ago ,SM Foundation has donated 2 classroom in Sta Monica, those classroom has been allocated to incoming grade 1 students in the area.  This is the main reason why the SM San Pablo Admin Employees will have their volunteerism project there.  SM Foundation will be taking care of the upkeep of these classrooms and SM City San Pablo Admin people will be joining in support of the adovacy of the foundatiom being true to its commitment of making the public schools clean, safe and condisive for learning. Join SM City San Pablo this Saturday, 7am  as they visit Sta Monica .Lets all do our share in working with the community.brigada eskwela 2018


SM launched its 60th Anniversary celebrations by lighting up the iconic Mall of Asia globe, and with it, starting off a series of exciting 60 themed visual attractions, fun experiences, and interactive activities for its customers from May to October in SM malls nationwide.


The SM story began in 1958 when founder Henry Sy, Sr. opened the first Shoemart store in downtown Manila, introducing exciting new merchandising and retailing concepts.  At that time, Mr. Sy, who has been honored as the Father of Philippine Retail by the Philippine Retailers Association, thought that if he could sell a pair of shoes to every Filipino, he could be a successful man.


In the 1960s, Shoemart expanded its shoe store chain and became one of the pioneers in the new urban centers in Makati and Cubao.


In the seventies, Shoemart evolved into a department store, becoming SM, which has been synonymous with one-stop shopping excitement. SM positioned itself for growth in the 1980s, expanding its department store chain and venturing in the supermarket and appliance business.


1985 saw the opening of the first SM shopping center, SM City North EDSA.  It was a time of a major political and economic crisis, but the mall was an instant success, paving way for the so-called malling phenomenon in the Philippines.  Malls became part of the Filipino lifestyle, places where families and friends could shop together, dine together, and have fun together in world class surroundings.


Today, SM has close to a thousand retail stores, and 70 malls in the Philippines, and 7 malls in China.


Through its property arm, SM Prime Holdings, SM has also become a leading developer of residential condominiums in Metro Manila, where residents could live like a star at affordable prices.


Mr. Sy always believed in tourism as a catalyst, and with that, built destination malls like the SM Mall of Asia.  Through SM Hotels and Conventions, the company now owns and operates world class hotels, a state of the art arena, convention and exhibition centers, and premier beach and mountain resorts.

In the finance area, the acquisition of Banco de Oro in the 1980s enabled SM to provide better cash management services to its suppliers and retail banking services to its customers.  Today, as the country’s largest bank in terms of resources, deposits, and loans, BDO has made finance inclusive for millions of Filipinos.


Through SM Foundation, SM reaches out to communities with its educational, health, and livelihood training programs aimed at making farmers self-sufficient. Through SM Cares, SM has undertaken environmental programs by building green spaces in its malls, as well as sustainability efforts, trash to cash recycling, and disaster risk reduction programs.  It has also make going around the malls easier for those with difficulties through PWD program.




mall of asia